So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
Browsing: Snapchat
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video
La La Land’s Damien Chazelle directs a 9-minute celebration of a long-maligned format Ask a…
Apple “Made in the UK” by TBWA\Media Arts Lab London
Advertiser Apple Agency TBWA\Media Arts Lab Sector Technology brands Apple is celebrating…
How Gary Vee, Mark Cuban, and Arianna Huffington Build Their Brand
Many CEOs and entrepreneurs still have their hesitations on whether or not to have a personal account…
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…