Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
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Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video
La La Land’s Damien Chazelle directs a 9-minute celebration of a long-maligned format Ask a…
Apple “Made in the UK” by TBWA\Media Arts Lab London
Advertiser Apple Agency TBWA\Media Arts Lab Sector Technology brands Apple is celebrating…
How Gary Vee, Mark Cuban, and Arianna Huffington Build Their Brand
Many CEOs and entrepreneurs still have their hesitations on whether or not to have a personal account…
Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
This Is Silicon Valley’s Chance to Step Up for Humanity
With the world on lockdown, tech platforms are now the social fabric. How they act in the…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…