Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
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This Is Silicon Valley’s Chance to Step Up for Humanity
With the world on lockdown, tech platforms are now the social fabric. How they act in the…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
How Social Media Shapes Our Identity
The Internet constantly confronts us with evidence of our past. Are we losing the chance…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…