Back-to-school beauty campaigns lean into Snapchat, TikTok and Instagram shopping
After three disrupted school years in a row, a return to normalcy means back-to-school shopping is back.…
Browsing: Snapchat
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
What will the metaverse actually look like in 5 years? This studio may have cracked it
A design firm behind Magic Leap shares a plausible vision for our augmented future. What…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
8 things marketers should know from CES 2022
Despite the lack of ceremony – or a crowd – at CES this year, marketers…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
Understand, recognise, empower: lessons in marketing to mothers
WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…