Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Browsing: Snap
Unusual innovations for unusual times
While the world came screeching to a standstill and most businesses panicked, a few businesses…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
Serena Williams opens up about balancing tennis and ‘mom guilt’
Williams sat down with Stephanie Ruhle to reflect on her first US Open since becoming…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…