‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
Browsing: Snap
The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)
The media and advertising world just got a lot more interesting. You see, a funny…
Serena Williams opens up about balancing tennis and ‘mom guilt’
Williams sat down with Stephanie Ruhle to reflect on her first US Open since becoming…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…
Why Does Apple Think It Can Get Away With Selling Overpriced Stuff?
Just because it’s worked before doesn’t mean it can work today. I want to tell…
How Marketers Can Use Snapchat in 2017 [Infographic]
Snapchat has more than 150 million users, but many marketers don’t yet know how to…