Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Browsing: Short form video
Short form video is the new wave of storytelling
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture…
Online video needs a fundamental rethink, says Unruly
For a number of years, conventional wisdom has stated that the shorter the online video…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…