How Firms Can Overcome the ‘Paradox of Preparedness’
When the timing of a looming threat is uncertain, it’s hard for business leaders to…
Browsing: SARS
The power of narrative foresight to reframe reality through brands, media and the stories we consume
Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
It’s time to redesign travel for the age of COVID-19
We’re designing travel wrong for pandemics, as the new coronavirus has made abundantly clear. The…