AI Can Coach You to Lose Weight. But a Human Touch Still Helps
New research finds that AI-powered fitness coaching is more effective when users interact with real…
Browsing: Ross School of Business
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…