Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
Browsing: ROI
Corporate America in crisis! Would thinking like the royals solve a big problem?
Some years ago, I was advising one of the major royal families in the world.…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it’s natural to wonder whether email…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Why Focus On Customer Experience? Here’s Why.
There’s a lot of buzz in the business world about customer experience – how it’s…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
Five Steps to Building Trust With Thought Leadership
About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers,…