Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
Browsing: Purchase Journey
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…