Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
Browsing: Problem solving
10 Simple Tips and Tropes for Writing Engaging Social Media Copy
Social media has been an essential part of marketers’ media mix for over a decade.…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Understanding Boredom
It’s not a pleasant state of being, but under the right lens it can spur…
Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
Brainstorm Questions, Not Solutions
Your “proposed solution” is probably wrong. Whether you’re establishing a startup or receiving a brief…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
NECESSARY WORDS – THE ART OF LEAN COMMUNICATION
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…
The keys to creative product development
Building Products I recently gave a talk at TNW Europe about a framework we use at Facebook to…