Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
Browsing: Problem solving
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
Brainstorm Questions, Not Solutions
Your “proposed solution” is probably wrong. Whether you’re establishing a startup or receiving a brief…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
NECESSARY WORDS – THE ART OF LEAN COMMUNICATION
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…
The keys to creative product development
Building Products I recently gave a talk at TNW Europe about a framework we use at Facebook to…
Design Thinking enters Academia
Frog’s Ex-President Brings Design Thinking To Academia “It used to be you went to school…