Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Browsing: Print Advertising
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…