Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Browsing: Phewturecast
Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts.…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
Here’s Why This Pedestrian Walk Button Might Be One Of The Most Brilliant Things Australia Ever Designed
https://youtu.be/FwbNFRbqwfg … This article first appeared in digg.com Seeking to build and grow your brand using the…
How photography is bringing justice to war-torn Colombia
Researchers asked people in two villages to photograph examples of justice and coexistence. The results…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…