How to Define, Develop, and Communicate Your Personal Brand
Whether you like it or not, you’re building a personal brand. Your personal brand is the combination…
Browsing: Personal Brand
How to become a marketing industry thought leader
You want to stand out. What business professional doesn’t? But becoming a marketing industry thought…
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
See the 8 most amazing sights at Nike’s new LeBron James Innovation Center
The Nike Sport Research Lab has a new home in the house of King James.…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…