Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
Browsing: Personal Brand
A New Approach to Building Your Personal Brand
Much of professional and personal success depends on persuading others to recognize your value. You…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
See the 8 most amazing sights at Nike’s new LeBron James Innovation Center
The Nike Sport Research Lab has a new home in the house of King James.…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
How to Project Confidence as an Entrepreneur
In your personal brand, in meetings with clients, in pitches to investors and even when…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…