Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
Browsing: Personal Brand
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you’re selling to affluent customers, who you are is much more important than what…
How to Feel Authentic While Building Your Personal Brand
BASED ON INSIGHTS FROM Suzanne Muchin Get beyond clichés like “adaptable” or “self-starter,” and learn…
A Proust Questionnaire for Personality Brands: Farrah Fawcett
Most celebrities aren’t brands. Legendary icons are. As agents for some of the most legendary…
Social media can ruin your creativity. Don’t let it
Four working artists and creatives answer the question of the century: Should I delete my…
5 Reasons Why You Need a Solid Personal Brand in 2018
As a former recruiter, I can tell you that job security isn’t a thing. As…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…