
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
Much of professional and personal success depends on persuading others to recognize your value. You…
While the digital age gave those who opted in the means to amplify themselves, the…
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
The Nike Sport Research Lab has a new home in the house of King James.…
The most important metric for any digital marketing effort is conversions. We all like money.…
In your personal brand, in meetings with clients, in pitches to investors and even when…
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…