Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Browsing: Personal Brand
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
See the 8 most amazing sights at Nike’s new LeBron James Innovation Center
The Nike Sport Research Lab has a new home in the house of King James.…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
How to Project Confidence as an Entrepreneur
In your personal brand, in meetings with clients, in pitches to investors and even when…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd
To plot the course of Anjuan Simmons’ engineering career, you need to go back to an…
This is the guiding question for your service business or personal brand
The guiding question By Keith Reynold Jennings, {grow} Contributing Columnist In an effort to engage…
Brand You. Who Me?
You have to develop yourself in a way to ensure that you leave a legacy.…