PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Path to purchase
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…