Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Browsing: Patagonia
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
Unbranding Is Dumb
Brand-free branding is the latest marketing trend, but it ignores the qualities that makes companies…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…
Visual Web is the future of digital
At first, the Internet was a source of information offering unprecedented accessibility, depth and breadth.…