Could Fashion Be the Next Big Thing in Corporate Social Purpose?
A growing breed of fashion brands has adopted social purpose to propel their business models.…
Browsing: Patagonia
Want your brand to matter? Take lessons from the Velvet Underground
If you want to have a real cultural impact, it’s not enough to just be…
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
The New New Rules of Business: Fast Company’s Advice for the Next 25 Years
“Something is happening, and it affects us all. A global revolution is changing business and…
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
If your brand is serious about sustainability, look no further than Patagonia’s example. The company…