Exclusive: Patagonia’s new CEO talks about the future of the beloved brand
Patagonia has named Ryan Gellert, its Amsterdam-based managing director of Europe, Middle East, and Africa…
Browsing: Patagonia
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Major Brands Are Boycotting Facebook—Here’s Why
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…