The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
Browsing: Patagonia
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…