Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Browsing: Paris
The best way to brand a city? With architecture and food
Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Meet the Literary Design Studio Bringing Classic Literature to New Technology
If we want people to read more books, we have to bring more books to…
How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to…
EUphoric no more for UK’s luxury brands?
What the UK’s anti-EU vote means for luxury The United Kingdom’s 52 percent vote yesterday…
Which Olympic Hopeful Cities Have The Best And Worst Logos?
Los Angeles was the crowd favorite, but never rule out an underdog. Earlier this week,…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…