Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Owned Media
How to Leverage Immersive Reality to Support Your Social Media Strategy
While video is currently the most engaging form of digital content, new options are slowly…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…