Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Browsing: Nielsen
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
Personalisation promises – are brands biting off more than they can chew?
It’s a fine line between curated and creepy when it comes to crafting CX. According…
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…
Millennials Favor Smartphones for Second-Screening
Other age groups, not so much Despite TV’s widespread reach, the attention of its US…