Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Browsing: Michael Jordan
Michael B. Jordan steps behind the camera to co-direct short film for Bacardi
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Marketing lessons from the world of Physics
The Three Laws Of Marketing (Based On Newton’s Laws Of Motion) Several years back, I…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
25 of Richard Branson’s Favorite Quotes
From Mother Teresa to Michael Jordan to Disney, check out these quotes that have inspired…