Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
Browsing: #MeToo
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
2018 mobile marketing predictions from 18 industry veterans
What are the mobile and location-based trends that will take shape in 2018? Columnist Aaron…