Branding July 25, 2020 0 The Future of Strategy Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Conversations May 28, 2020 0 COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Branding April 13, 2020 0 Big brands put current campaigns on ice to generate new virus-related content New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
Advertising February 9, 2016 0 How well do agencies really understand programmatic? In spite of a few bad practices, agencies are beefing up their programmatic capabilities by…
Advertising January 28, 2016 0 Quality advertising depends on good data in 2016 The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred…