Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…
Browsing: Media Agency
Why does advertising still treat people like strangers?
If you’ve ever had the pleasure of listening to a stranger at a party talk…
As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
Frothing for World Cup updates? This Swedish brewer is printing Tweets on its beer
What are the two things occupying your hands while watching the World Cup? Put away…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…