Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
Browsing: Mars
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
Tesla created the world’s best car commercial without spending a dime on advertising
SpaceX launched its Falcon Heavy rocket on Tuesday with a 2008 Tesla Roadster as its payload. The…
12 Amazing Facts About Elon Musk’s SpaceX
The aerospace company is known for being at the forefront of innovation. Since SpaceX launched…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…