EFF BOMB: The magic of long ideas
James Hurman examines the 2022 WARC Awards for Effectiveness North America Grand Prix for McDonald’s,…
Browsing: Marketing Science
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Data as water – the drinking and drowning of ‘marketing science’
Many within the industry would like their practice acknowledged as a science, however according to Alex…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…