What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Browsing: Marketing Professor
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Finding Your Voice: Why Confidence Is Key to Persuasion
Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…