Finding Your Voice: Why Confidence Is Key to Persuasion
Pulitzer-prize winning poet William Carlos Williams wrote, “It’s not what you say that matters but…
Browsing: Marketing Professor
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line. Corporate social responsibility…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Does a Hit TV Show Need Social Media?
Your Tweets Might Be the Key to Game of Thrones’ Success Last month, the final…
Can Tesla scale up without watering down its brand?
Tesla Speeds Ahead in the Electric Vehicle Market “The Week that Electric Vehicles Went Mainstream,”…