5 Mistakes You’re Making With Your Email List
Things aren’t always as they appear, and this especially applies to email marketing. The email…
Browsing: Marketing Manager
How L.A. built homeless housing in just 4 weeks
In Los Angeles, where tens of thousands of people experience homelessness on any given night, a new…
Building Post-COVID Brand Relationships with Consumers
In today’s fallout from COVID-19, consumers have had to adapt to a variety of potentially…
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Pull, Don’t Push: Designing Effective Feedback Systems
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —…
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
How to Stay Creative When Every Day Is Groundhog Day
Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…