If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Browsing: Marketing Effectiveness
The future is an asset, not a guess!
A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…