Marketing June 5, 2021 0 If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams? In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Marketing May 22, 2021 0 The future is an asset, not a guess! A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Branding January 5, 2020 0 Brand size, creativity main drivers of effectiveness Brand size and creativity are the two most important contributors to marketing effectiveness, according to…