19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
Browsing: Marketing Attribution
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…