Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
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How are you measuring brand trust?
When measured the right way, brand trust has the potential to be an insightful and…
7 Great Album Covers, Chosen by Director and Musician Speelburg
Dirty Projectors, Dolly Parton, Benny Sings and more You should absolutely judge a book by…
Meta’s Twitter rival Threads has launched — here’s what you need to know
Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads.…
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
The Pitfalls of Flaunting Your Social Status
Using luxury goods could make you seem like a poor team player, according to new…
Want to Leave a Lasting Impression on Customers? Don’t Forget the (Proverbial) Fireworks
Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…