The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Browsing: Marketers
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Why Chat May Be King Of The New Mobile Landscape
Tech giants and hopefuls alike are betting on messaging apps—and conversational interface—as the future of…
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)
I’m not an energy-drink person. The color and taste of the stuff kind of creeps…
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…
Why Everyone at Your Company Needs to Care About Customer Experience
We’ve all heard that Big Data, content marketing, mobile, or social are “the future of…
7 TIPS TO CREATE VIDEO ADS THAT MOVE CUSTOMERS TO ACTION
By now you should know: if content is king, video content is the undeniable emperor…
Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
With diversification comes a new mindset There was a point four years ago when marketing…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…
The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social…