‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar…
Browsing: Make America Great Again
Obama Perfected Political Branding, And Now Trump Is Ruining It
So what’s next? Matt Ipcar, of the digital design agency Blue State Digital, weighs in.…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.…
Brandspeak: A Brand Becomes a Presidential Candidate—Donald Trump
The world of politics is experiencing rough times as it tries to digest stunning news:…