Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Browsing: Machine Learning
How Hospitals Can Harness the Power of Digital Transformation
More than a half-million health care workers in the U.S. have quit their jobs in…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
How CMOs Can Grab The Reins
Dear CMO, do you want to raise your profile at your company? Do you want…
OK, Computer: Building Trust to Make Machine Learning More Effective
Asking users about their needs and concerns can open up the “black box” of new…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
How Smart Is Your Marketing Machine?
If you haven’t seen the writing on the wall, here’s the gist: AI will have…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…