Branding October 16, 2016 0 Changing brand names: is the risk worthy of the reward? With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
Branding October 10, 2016 0 Top brands drive change, create unique experiences The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Branding August 8, 2016 0 How to Build Your Social Brand: Lessons from Lego Lego is a storied brand. You probably played with Legos as a child, and now,…
Branding February 1, 2016 0 The Revamping of an iconic brand The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…
Branding January 21, 2016 0 Relevance: Some Brands Have It, Some Need It Not a big fan of “relevance.” I prefer “irrelevance,” since it seems that, these days,…