How to Choose a Font for Your Brand [Infographic]
A brand’s font choice is like the plumbing in your home: You don’t think much…
Browsing: ISD Global
Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
Marketing accountability—the ability to measure the marketing organization’s contribution to enterprise value—remains a critical issue.…
LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
Big Ideas Are Getting Harder to Find
Stanford economists show productivity has not matched increases in research and development. Modern-day inventors –…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
YouTube Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using…
Don’t trust investors asking how you’ll exit to Apple, says Apple CEO
If you’re a budding entrepreneur and the VC you’re pitching switches gears and asks you…
PUBLICIS GROUPE CREATES DATA-INFUSED ‘SPINE’ FOR INDIVIDUAL TARGETING
In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform…