AI Dominated 2017. Here’s What’s Coming Next
Experts predict where AI will go in 2018–and the role designers are destined to play.…
Browsing: ISD Global
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…
5 Marketing Trends That Should Influence Your 2018 Budget
Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…
HOW TO BUILD A CUSTOMER MARKETING ANALYTICS DASHBOARD
Having a customer marketing analytics dashboard can help businesses put hard data behind theories. But…
WHY CEOS NEED A STRONG PERSONAL BRAND
CEOs know that their personal brand is part of the public perception of their company.…
9 Big Design Trends That Will Shape 2018
Inclusiveness. Value. And super-powered AI. Everyone thought 2016 was bad. That was before 2017. Over…