Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
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Graphic: Trump’s Tweets Can Be Reduced To 4 Rhetorical Strategies
A taxonomy breaks down exactly how the president of the United States uses tweets to…
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
10 New Principles Of Good Design
Dieter Rams’s design principles get a 21st-century update. 2017 was a year of reckoning for…
How Branding Is Fueling The Cryptocurrency Craze
The creators of many new currencies are shrewdly marketing their coins by tying them to…
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
What do 2017 podcasting trends foretell for 2018?
PODCASTS TOOK OFF THIS YEAR. WHAT WILL THE NEW YEAR BRING? Nowadays, when you pass…
‘Alexa: How will voice impact my mobile marketing?’
Don’t get left in the dust. Columnist Kristin Cronin believes that as voice continues its…
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it. Why…