Becoming the Best: Excellent Customer Service Always Wins
The Ritz-Carlton is arguably one of the most recognizable brands in the world. The hotel…
Browsing: ISD Global
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Listen to the latest episode of the Cannes Lions podcast
In the 13th episode of Asking Out Loud with the New School, PR guru Richard…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
What Happened to General Magic?
Inside the company that invented the iPhone — two decades too early. Chances are that…
THE RISE AND FALL OF FACEBOOK’S MEMORY ECONOMY
Facebook’s Memories feature—where it shows you pictures and posts from a day in the recent…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Can Algorithms Diagnose Disease Better Than Doctors?
Artificial intelligence has major implications for medicine. Proponents say the technology holds great potential in…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…