Bridgewater Investments Founder Ray Dalio: Invest in Idea Meritocracy
The investment icon says a system of thoughtful disagreement creates competitive advantage. Paperboy. Snow shoveler.…
Browsing: ISD Global
A HISTORY OF BRANDS HACKING WIKIPEDIA
The North Face found itself in hot water when it hacked Wikipedia for its own…
The uncertainties of judgement
Steadfast rules or continuous adaptation? Considering two approaches to marketing rules, We Are Social’s Andre…
How Brands Can Actually Let AI Do The Talking
Advertising is experiencing a fundamental shift. Social media stories and influencers now drive growth for both…
Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
5 Visual Marketing Platforms for Brands
With visual search on the verge of mainstream adoption, visual marketing platforms have never been…
12 Awesome Video Tools for Content Marketers
Every year sees video leech more and more web traffic from other content types. As…
Joe Biden’s Simple but Pricey Facebook Ad Strategy: Target the Olds
Over 82 percent of the ads his campaign has purchased have been seen by voters…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…