Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Browsing: ISD Global
Is TikTok a Social Media Powerhouse or a Passing Fad?
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Why Quantum Supremacy Does — and Doesn’t — Matter
Real-world applications of quantum computing are several years away. Still, it is only a matter…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
IKEA Becomes First Retailer To Let Customers Pay Using Time
IKEA is now letting customers pay for goods with their time. Yes, that’s right: the…