‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Browsing: ISD Global
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
The most powerful single image of the COVID-19 crisis yet
U.S. job losses are so staggering that ‘The New York Times’ needed more space to…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
“The great work-from-home experiment could have far reaching positive impacts on our office culture”
The mass work-from-home experiment imposed on us by coronavirus could finally force companies to embrace remote working,…