How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
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Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
Digital-First Grocery: Kitchen Technology
The concept of being “digital first” is causing food retailers to rethink every aspect of…
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
NASA brings back its iconic worm logo
The agency’s iconic logo is coming back into orbit. In 1992, NASA retired its iconic…
The best coronavirus quarantine memes: We’re bored to the point of delirium
As we enter day who-the-heck-knows of confinement, people are expressing their on-edge feelings of isolation…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…