Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
Browsing: Information
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
How to Design a Successful Crowdsourcing Contest
Providing regular updates to competitors during innovation contests yields better solutions faster. In 2009, the…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Head to head: is social media really the future of marketing?
At a recent event, Mark Ritson and Adam Ferrier went head to head in the…
Content Marketing Success: Why Answering Questions Sells
Do you want more sales? Is content marketing a part of your strategy? To explore…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…