‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Browsing: Hyundai
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
THIS WEEK IN THE FUTURE OF CARS: ON YOUR MARK, GET SET…
EVERY HUMAN WHO gets down with the Gregorian calendar can celebrate New Year’s Day, that rare…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…