Advertising November 15, 2021 0 THE SERIOUS CASE FOR HUMOR Advertising, an industry that has always taken pride in making the audience smile, is increasingly…
Marketing October 13, 2021 0 In People We Trust: Here’s How to Make Your Content More Human Most of the work we do as marketers is focused on the future – predicting it,…
Advertising May 12, 2020 0 Toilet paper is having a moment and the advertising is getting weird You may not be able to get any TP, but its makers want to be…
Branding March 8, 2020 0 PAPER COMPANY STAMPED REBRAND WITH HUMOR, COMMITMENT TO CUSTOMERS Empowering employees, says Case Paper’s CMO, helps company to exceed consumer expectations In his 20s,…
Advertising September 1, 2019 0 Optimized 6-Second Ads Encourage Ad Recall A few years ago, Vine challenged audiences to think about what they could do in six seconds.…