How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…
Browsing: Human
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…
Hyperloop One Founders: We’re the Only Company Building ‘The’ Hyperloop
Hyperloop One’s founders are on their way to revolutionizing transportation the way the Wright Brothers…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
10 Principles For Design In The Age Of AI
Yves Béhar shares a new kind of design manifesto. We’re on the cusp of a…
Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…