Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Browsing: GroupM
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…