How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Browsing: Google Maps
Making the most of the message
In a time where customer experience is everything, Mike Betzer writes about the importance of…
The Best Privacy-Friendly Alternatives to Google Maps
There are reasons why so many people use Google Maps: It’s arguably the easiest mapping service…
Pay Attention: The Art of Noticing
Rob Walker invites us to look at the world around us with fresh eyes in…
IKEA Becomes First Retailer To Let Customers Pay Using Time
IKEA is now letting customers pay for goods with their time. Yes, that’s right: the…
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…
Apple Maps is catching up to Google Maps. Here’s how it can beat it
Apple is already beating Google in some key areas—and others should be easy fixes. Apple…