Pay Attention: The Art of Noticing
Rob Walker invites us to look at the world around us with fresh eyes in…
Browsing: Google Maps
IKEA Becomes First Retailer To Let Customers Pay Using Time
IKEA is now letting customers pay for goods with their time. Yes, that’s right: the…
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…
Apple Maps is catching up to Google Maps. Here’s how it can beat it
Apple is already beating Google in some key areas—and others should be easy fixes. Apple…
For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…