With consumers craving stability, now is the big opportunity for big brands
It’s a tough world out there for consumers, who are more likely to be looking…
Browsing: GenZ
GenZnomics: 10 GenZ Beliefs Driving Global Economy
As a GenZ authority and policy advocate, I believe it is essential to advance a…
How the fashion industry can get into a metaverse mindset
Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities…
2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
The streaming opportunity for Financial Services and Insurance brands
How to support Gen Zs and millennials throughout their financial journey. Traditionally, the consumer journey…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
All eyes on Zoom: How the at home eras breakout tool is coping with surging demand and scrutiny
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…