2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
Browsing: GenZ
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
The streaming opportunity for Financial Services and Insurance brands
How to support Gen Zs and millennials throughout their financial journey. Traditionally, the consumer journey…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
All eyes on Zoom: How the at home eras breakout tool is coping with surging demand and scrutiny
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…
Why Social Media Is the New Weapon in Modern Warfare
If the first wars were fought with sticks and stones, modern warfare is a high-tech…
4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…