‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…
Browsing: Gartner
Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether.…
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
Four ways work will change in 2020
From freelance and flexible work to chatbots, 2020 is poised to be a year of…