How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether.…
Browsing: Gartner
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
Four ways work will change in 2020
From freelance and flexible work to chatbots, 2020 is poised to be a year of…
8 Digital Marketing Trends for 2020
Are you in the midst of planning your 2020 digital marketing? These are the biggest…
Is Your Customer Engagement Strategy Irritating Your Customers?
While customers are every brand’s top priority, most brands haven’t figured out how to engage…
Tech Trends for B2B Marketers
Here are the Tech Trends for B2B Marketers that Gartner has identified for 2019. B2B marketing teams need…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…