How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
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Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
The Future of Gen Alpha and Sports Lies in the Metaverse
Tips for brands looking to play ball Sometimes collectively referred to as screenagers, Gen Alpha…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Platform Thinking to be Hyper-Relevant in 2021 and Beyond
We, marketers, love buzzwords and trying not to use one to convey just how unusual…
The 10 most innovative social media companies of 2021
These top players in the social realm—including Epic Games, Reddit, OnlyFans, and more—are bringing us…