Marketing July 13, 2021 0 Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
Marketing November 27, 2018 0 What happens when a marketing campaign is too successful? New car, new market, new audience – when Volvo’s campaign was too successful How Volvo…
Innovation June 11, 2016 0 Executives should worry about strategy, not tasks Your senior leadership shouldn’t be individual contributors I was poking around a Facebook thread, and…
Innovation June 7, 2016 0 The keys to creative product development Building Products I recently gave a talk at TNW Europe about a framework we use at Facebook to…
Advertising January 31, 2016 0 How to be a creative agency CEO Managing the organised chaos of an ad agency requires a certain approach and a special…