Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
Browsing: ExceLENS Awards
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
The Pitfalls of Flaunting Your Social Status
Using luxury goods could make you seem like a poor team player, according to new…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Brand Snippets by Prof. Anand
Beyond Laptop Marketing – https://youtu.be/NTc3w1VjnNs Market Pyramid – https://youtu.be/xgr4m5kRlbU Marketing Funnel – https://youtu.be/7ucCxj_0-1o Anand Narasimha…
What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
The Future of Gen Alpha and Sports Lies in the Metaverse
Tips for brands looking to play ball Sometimes collectively referred to as screenagers, Gen Alpha…
Three proven strategies for advertising on Amazon
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of…